Meeting leaders in Copenhagen will help associations deepen the social impact of their meetings under a new ‘mutually rewarding’ alliance announced this week.

The partnership between the Copenhagen Convention Bureau and the European Society of Association Executives (ESAE) will focus on sharing knowledge to strengthen European association communities.

Special attention will be given to the importance of sustainability and legacy building within association communities. The partnership will also discuss the role convention visitor bureaux (CVBs) have to play in ensuring the impact of association meetings reach beyond the conference hall walls.

ESAE will pay close attention to the Copenhagen Legacy Lab which acts as a tool to deepen the impact that congresses in the city can have on the wider community, businesses, and science communities by curating legacy activities.

“Forming mutually rewarding and forward-looking strategic partnerships with associations plays a key role in our destination’s meetings strategy,” Copenhagen Convention Bureau director, Kit Lykketoft said. “This new alliance offers everyone involved a great opportunity to share vital knowledge and insights within areas such as sustainability and legacy work as well as best practices in general, helping to ensure continued innovation and prosperity.